WorldRemit launches money transfer App as financial services move to mobile
The app makes it possible for people to send money to more than 110 countries across six continents.
Transfers can be received as a bank deposit, cash pickup, Mobile Money or mobile airtime top-up, depending on the recipient’s country.
WorldRemit has gained recognition as a leading player in the shift to mobile-based financial services.
Ismail Ahmed, founder and CEO of WorldRemit said: “When WorldRemit started sending money online it freed people from transfer agents. Our mobile App means you can now step away from the computer and send anytime, anywhere.
“This is part of a wider mobile revolution. On the receiving end, the number of transfers going to Mobile Money services is growing while mobile airtime top-ups are also increasing. The future of remittances and all financial services is clearly mobile.''
WorldRemit predicts that the majority of its customers will use the service via mobile Apps in the near future. In the UK, mobile web traffic to worldremit.com has already overtaken that coming from desktop.
The move to mobile for remittance senders is mirrored on the receiving end with a growing number of money transfers going to mobile devices.
In Kenya, 82% of WorldRemit transfers are received on M-Pesa Mobile Money, while 60% of all transfers to Zimbabwe are sent to EcoCash Mobile Money.
Overall, more than 50% of all WorldRemit transfers to Africa are received as Mobile Money or airtime top-ups.
An iOS version of the WorldRemit App is due to launch shortly.
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