WorldRemit launches money transfer App as financial services move to mobile
The App makes it possible for people to send money to more than 110 countries across six continents.
Transfers can be received as a bank deposit, cash pickup, Mobile Money or mobile airtime top-up, depending on the recipient’s country.
WorldRemit has gained recognition as a leading player in the shift to mobile-based financial services.
Ismail Ahmed, founder and CEO of WorldRemit said: “When WorldRemit started sending money online it freed people from transfer agents. Our mobile App means you can now step away from the computer and send anytime, anywhere.
“This is part of a wider mobile revolution. On the receiving end, the number of transfers going to Mobile Money services is growing while mobile airtime top-ups are also increasing. The future of remittances and all financial services is clearly mobile.“
WorldRemit predicts that the majority of its customers will use the service via mobile Apps in the near future. In the UK, mobile web traffic to worldremit.com has already overtaken that coming from desktop.
The move to mobile for remittance senders is mirrored on the receiving end with a growing number of money transfers going to mobile devices.
In Kenya, 82% of WorldRemit transfers are received on M-Pesa Mobile Money, while 60% of all transfers to Zimbabwe are sent to EcoCash Mobile Money.
Overall, more than 50% of all WorldRemit transfers to Africa are received as Mobile Money or airtime top-ups.
An iOS version of the WorldRemit App is due to launch shortly.
WorldRemit is an online service that lets people send money to friends and family in other countries.
Customers can use WorldRemit anywhere, anytime on their computer, smartphone or tablet.
For those receiving money, WorldRemit offers a range of options including bank deposit, cash collection, Mobile Money, and mobile airtime top-up.
With low fees and guaranteed exchange rates, WorldRemit is bringing fair, transparent pricing to the money transfer industry.
The service is available in 50 countries and sends to more than 110 receive markets.
In March 2014, WorldRemit received $40m funding from Accel Partners.
WorldRemit’s global headquarters are in London, UK with regional offices in USA, Canada, Australia, New Zealand and Hong Kong.
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