“We are the new Africans. We are proud of who we are.”
The name ‘Fuse ODG’ has resonated throughout the music industry ever since his 2013 single ‘Antenna’ captivated the world with its contagious energy. Having worked with the likes of Wyclef Jean, Sean Paul, Shata Waler, Majer Lazer and Ed Sheeran, Fuse ODG has now become a global name in Afrobeats.
The first Ghanaian ever to win a Grammy award, he’s worked tirelessly to promote Ghanaian artists on the UK scene and to change the narrative of Africa through his music.
And although his music is the engine behind his fame, he’s also using it to change perceptions of Africa, both within the continent and globally.
During our talk with Fuse ODG, we discussed his current musical and community-focused projects and asked him for his thoughts on how the diaspora can help shape the African narrative.
This is New Africa
T.I.N.A. is an acronym for ‘This Is New Africa’. It’s a movement founded by Fuse ODG prompting the African diaspora and local communities to showcase the real portrait of Africa to the world as a vibrant and community-oriented continent. T.I.N.A. is also a name of the singer’s debut album, which promotes self-love, as well as love for Africa.
“If you are from Africa, your mission should be loving yourself, and develop a love for where you are from.”
Born in Ghana but raised in London, it was only after his return to Ghana later in life that he embraced the power that lies in his roots.
Fuse ODG has been significantly contributing to communities in Africa - rebuilding schools, promoting the Year of Return and organising TINA festival in Accra. He even launched a line of dolls inspired by courageous African women in history to give children a sense of pride and appreciation for their backgrounds.
The artist was recently recognised for his contributions during the African Diaspora Awards, an event which WorldRemit proudly sponsors.
‘[This is a] very special moment for me as it means a lot to have the diaspora backing the New Africa movement,” he said.
Fuse ODG and the #Wewillrizetogether initiative
In 2007, Fuse ODG and his team joined forces with Wood World Mission charity to build a primary school in the Ghanaian town of Akosombo. The school immediately became an essential part of the community. The education is free, but parents can contribute whatever they can afford.
The first cohort of students is now due to start secondary school. But unfortunately, there aren’t any in the area.
So, Fuse ODG together with reggae artist, Chronixx, fitness entrepreneur, Chakabars, and artist and granddaughter of Bob Marley, Donisha, have decided to embark on a new mission to build a high school in Akosombo and refurbish a secondary school in Jamaica.
The vision of the collaborative project is to encourage young people both in Africa and in the diaspora to learn and connect with each other and embrace their cultures and identities.
Find out more from Fuse ODG himself in our video.