WorldRemit met Josefina, the founder of Rootencial, at the African Diaspora Roundtable organised by CMG’s African Diaspora Magazine, where we discussed the challenge of owning the African narrative and creating positive role models for Africans in the diaspora. To address this challenge, Josefina set up “Rootencial”, meaning "roots with potential." Josefina describes Rootencial as “an African-inspired initiative celebrating the vibrant talents and limitless potential of African and African diaspora communities."
She says: “We amplify their authentic narratives and powerful stories, broadcasting African inspiration and innovation to the world. We work to create opportunities for African and African diaspora communities, which can feed a positive impact back to these communities and society as a whole.”