Senior Marketing Campaign Manager (Africa)

London

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About the Role

We are looking for a seasoned and passionate marketing professional to help us drive growth across the African continent and among the African diaspora in Western countries. You will have responsibility for marketing strategy, marketing execution and growth in Africa. You will ensure that WorldRemit actively connects with our target audience in order to build brand awareness and engagement and deliver customer acquisition and revenue targets.

The Senior Marketing campaign manager Africa will have a strong understanding of marketing in Africa and solid experience defining and executing marketing strategies on the ground.

Responsibilities

 

  • Defining a strategy and roadmap for growth in Africa

o    Developing a solid understanding of the African market

o    Defining a strategy and roadmap for growth in partnership with senior stakeholders

 

  • Developing and executing multi-channel marketing campaigns to drive growth in Africa. This involves:

o    Defining the campaign strategy (target, incentive, message, channel execution)

o    Project managing the campaign preparation and execution, developing detailed project plans and milestones

o    Managing marketing agencies for offline channels

o    Coordinating key marketing stakeholders from across WorldRemit

o    Managing budget

o    Managing the creation of assets

o    Tracking and measuring campaign performance and drawing key learning from each campaign

 

  • Developing joint marketing campaigns with our partners in Africa (banks, mobile money operators…). This involves:

o    Developing & running co-promo campaigns

o    Establishing brand visibility in our key receive markets, by working with our partners and agencies.

 

  • Managing a campaign manager

 

 

Summary of required experience & attributes

 

Required:

  • Marketing degree and at least 8 years’ experience in marketing
  • Solid marketing experience in Africa (incl. offline channels)
  • Strong cultural understanding of Africa
  • Previous experience in multi-channel marketing campaigns
  • Structured and analytical individual
  • Excellent people skills and stakeholder coordination skills
  • Strong attention to detail
  • Optimistic, can-do attitude
  • Humble and eager to learn, whatever the level of experience
  • Fluent in English

 

Desirable:

  • Another language is desirable
  • Budget management experience

 

Benefits

  • Life assurance of 3 times your salary, should the worst happen.
  • Pension scheme offering 8% matched contributions.
  • Private medical and dental care plans.
  • 25 days of holiday plus bank holidays, rising to 28 after 3 years.
  • Free breakfast and fruit every day and Friday ‘afternoon tea’ drinks and nibbles.
  • No formal dress code.

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