About the Role
We are looking for a seasoned and passionate marketing professional to help us drive growth across the African continent and among the African diaspora in Western countries. You will ensure that WorldRemit actively connects with our target audience in order to build brand awareness and engagement and deliver customer acquisition and revenue targets.
The Marketing campaign manager Africa will have a strong understanding of marketing in Africa and solid experience defining and executing marketing strategies on the ground.
o Defining the campaign strategy (target, incentive, message, channel execution)
o Project managing the campaign preparation and execution, developing detailed project plans and milestones
o Managing marketing agencies for offline channels
o Coordinating key marketing stakeholders from across WorldRemit
o Managing budget
o Managing the creation of assets
o Tracking and measuring campaign performance and drawing key learning from each campaign
o Developing & running co-promo campaigns
o Establishing brand visibility in our key receive markets, by working with our partners and agencies.
Summary of required experience & attributes
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