About the team
Based in London, the CRM team drives the global CRM strategy and plays a key role in the business CX strategy. We go above and beyond to deliver personalised experiences to our customers and meet our company goals. Everything we do is driven by the data we have and enabled by the platforms we use.
We are a growing but tight knit team looking for a technical expert to join us and ensure we have the right data structure and technology in place to enable a step change in growth. Key KPIs for the team you’ll be impacting are retention rate and signup to activation rate.
What you’ll do
As the CRM Tech Lead you will work hand in hand with the CRM Managers on the team to ensure they are enabled to create highly personalised communications for our senders and recipients. You’ll be the key liaison between the CRM team and Engineering, working closely with Product Owners to scope out CRM requirements and supporting them in fulfilling those for us. You’ll proactively make recommendations on how we can improve the data flows we have in place, and collaborate with the Online channel owners and Brand team to ensure our setup is compatible with the data needs of the wider Marketing department.
Extensive hands-on experience with ESP platform set up, either vendor, agency or client side
Familiarity with various marketing channels and how they are fed by customer data, including email, SMS, mobile and onsite messaging
Well versed in QA processes, thorough approach to testing and an eye for detail
Collaborative approach – you will work closely with the rest of the CRM team and stakeholders across the business
Flexibility and adaptability: we’re a growing business so priorities can change quickly
Basic understanding of how Facebook audience targeting works, which data points it uses and the roles of their SDKs in this
Understanding of website analytics tools, particularly Google Analytics, e.g. GAIQ certification
Basic SQL skills
Experience with real-time email personalisation tools, e.g. Movable Ink
Experience tools triggering API-based comms, e.g. Postman
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