CRM Manager

London

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Who are we?

WorldRemit is changing the way people send money abroad. We’ve taken something complicated and made it simple, so that sending money is as easy as sending a text message  Tap the WorldRemit app or head to  on our website, and your international transfer is made – to a bank account, cash pickup, Mobile Money, or airtime top-up. Founded in 2010, we send international remittances from 50 countries to more than 150 countries and we continue to expand our footprint.

Using WorldRemit is easy because we do the hard part, connecting hundreds of banks, money agents, mobile operators and payment systems around the world. These were never designed to work together, but WorldRemit makes it happen.

WorldRemit has grown - on average - by 50% year on year and is now processing over £3.1bn of remittances on an annualised basis.  WorldRemit’s success, and the size of the market it is operating in, means it has attracted investment from the world’s leading technology and impact investors, Accel, Technology Crossover Ventures (TCV) and Leapfrog with $370m invested to date. We currently employ close to 1,000 employees and have offices in London, USA, Philippines, Poland, Australia, New Zealand, Canada, Japan, Hong Kong and other locations.

The journey is just beginning. We believe in faster, simpler, more accessible money transfers. That means building better products and services for our customers. 

Changing the world isn’t easy – so we only hire the most talented people. You need to think differently, believe in new solutions to old problems, and have the drive to make them happen. We aim to attract, retain and develop people that can bring to life our values: 

  • Aim high - We dream big, think bold and go the extra mile
  • Embrace challenge - We ask questions, start conversations, and always love to learn
  • Do what’s right - We act with integrity, building trust in ourselves and in our business

You can learn more about our culture and how we work by watching this video on our Careers page: https://www.worldremit.com/en/careers

 About the team

Based in London, The CRM team drives the global CRM strategy and plays a key role in the business CX strategy. We go above and beyond to deliver personalised experiences to our customers and meet our company goals.

We are a growing but tight knit team looking for the next marketing rock star to join us.

What you’ll do

As the CRM Manager overseeing lifecycle automation and real time triggers you will work closely with the team in developing, maintaining and executing the customer lifecycle communications strategy. This includes our Onboarding, Retention and other journeys. You will be an essential diver of key KPIs in the team – Activation, Churn reduction, and LTV through targeted timely communications. You will be our real time triggers and personalisation champion.

  • Work with the CRM Manager in developing, optimising, maintaining and executing the customer lifecycle automation strategy, and ensuring it’s continuously updated to meet customer and business needs.
  • Proactively identify gaps in the communications journey and work with data and product teams in creating new data points for campaign automation
  • Track performance and develop a testing strategy with a view to improve key campaign metrics and ROI

To be successful in this role, you will:

  • Have excellent numeracy and in-depth experience of marketing reporting and tracking with platform such as Google Analytics, Tableau, Branch, or Braze.
  • Own the build, execution and reporting of the automated programmes you’re working on. To do this, you will work with relevant teams in data, product and other teams; undertake behavioural and demographic analysis; brief in designers and copywriters and work with them to create innovative campaign creative; set up email, push message, in-app messaging, social media campaigns or other campaigns using our marketing platforms – Emarsys, Braze, Branch; report weekly on results and implement long term learnings.
  • Use local insights from our global teams, seasonal and regional behavioural trends, and our customer personas know-how to engage with our customers effectively and improve KPIs

Essential

  • B2C marketing experience with focus on CRM channels – email, push and in-app messaging, social media, SMS
  • Experience building highly segmented automated programmes
  • Basic SQL skills
  • Strong communication skills and a high level of written and spoken English
  • Collaborative approach – you will work closely with the rest of the CRM team and stakeholders across the business
  • Flexibility and adaptability – we’re a growing business so priorities can change quickly
  • Analytical thinking and results-driven approach
  • Hungry to learn and happy to flex your creative muscles – we strive to improve our work every day, whether we’re looking at testing new technology, new segmentation strategies, content or else. We expect and encourage a high level of engagement from everyone on our team
  • An eye for detail – whether you’re testing emails or proofreading copy, you will need a strong attention to detail
  • High level of technical proficiency

Desirable

  • Mobile marketing
  • Experience with platform migrations
  • Experience with deeplinking and app tracking platforms

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