MARKETING CAMPAIGNS MANAGER (Maternity Cover)

London

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Who are we?

WorldRemit is changing the way people send money abroad. We’ve taken something complicated and made it simple.  Tap the WorldRemit App or click on our website and your international transfer is made – to a bank account, cash pickup, Mobile Money, or airtime top-up. Founded in 2010, we send international remittances from 50 countries to more than 150 countries and we continue to expand our footprint.

 

Using WorldRemit is easy because we do the hard bit, connecting hundreds of banks, money agents, mobile operators and payment systems around the world.  These were never designed to work together, but WorldRemit makes it happen.

 

WorldRemit has grown on average by 50% year on year and is now processing over £3bn of remittances on an annualised basis.  We have raised c.$200 million in funding, currently employ over 750 employees and have offices in London, USA, Philippines, Poland, Australia, New Zealand, Canada, Japan, Hong Kong and other locations.

 

The journey is just beginning.  We believe in faster, simpler, more accessible money transfers.  That means building better products and services for our customers.

 

Changing the world isn’t easy – so we only hire the most talented people. You need to think differently, believe in new solutions to old problems, and have the drive to make them happen.  You can learn more about our culture and how we work by watching this video on our Careers page

https://www.worldremit.com/en/careers.

 

About the Role

The Marketing Campaigns Manager will work on the development and implementation of global marketing campaigns.

You will bring together multi-channel campaigns, ensuring WorldRemit actively engages and connects with our clients to deliver customer acquisition and revenue targets.

Key to this will be the ability to project manage each campaign to the highest standards. This includes developing detailed project plans and milestones, bringing together key marketing and business stakeholders from across WorldRemit, and managing budgets, agencies and the creation of assets. You will also work with the Business Development team to support our key receive partners, supporting their launch or boosting their development by integrating them into these campaigns or developing specific campaigns.

The Marketing Campaigns Manager will have an excellent and up-to-date breadth of knowledge on marketing channels and will thrive on constantly pushing the boundaries to ensure WorldRemit’s campaign execution is seen as best in class.

 

The Markets / Regions / Partners we work with: Markets & Regions

  • APAC – Philippines, Pakistan, Malaysia, Indonesia, Vietnam, Bangladesh and others
  • EMEA – All major African countries with a weighting towards sub-Saharan Africa
  • NA / LATAM – Colombia & major remittance receiving economies

 

 

Partners

  • We work with hundreds of the world’s biggest correspondent partners ranging from Banks, Mobile Networks and Cash Pick up points. With an ambitious plan to expand new partner launches, you’d be integral in working with these partners to manage WorldRemit’s cooperation’s with these partners.

 

Responsibilities

This role has two main components: 

  1. Developing and executing global multi-channel marketing campaigns. This involves coordinating their preparation, launch and run, and measuring their performance.
  2. Ensuring we support our receive partners through marketing campaigns. This involves:
  • Supporting the launch of new receive partners (tier 1), by coordinating integrated launch campaigns
  • Supporting existing receive partners, by developing & running co-promo campaigns. These campaigns can be:

-      ad-hoc marketing campaigns specifically developed for a partner

-      based on global marketing campaigns, to which the partner is “plugged”

-      affiliate programmes

  • Establishing brand visibility in our key receive markets, by working with our partners and agencies.

 

Main tasks:

  • 35% Campaigns strategy and execution - Coordinating the definition of the campaign’s strategy and its execution, with other teams (inside and outside marketing). This includes defining campaign’s objectives and KPIs, target segment, competitive advantage, as well as developing a consistent message, offer and creative approach to be delivered across channels and efforts to scale campaigns where relevant and feasible.
  • 20% Stakeholder coordination – In this role you’ll need to be confident and open to communication with multiple stakeholders. These range from our internal Commercial, PR, Brand, CRM, Product, Legal and Finance teams as well as partners outside the company linked to any campaign activity.
  • 20% Partner management – Managing international projects with several partners is time consuming! A structured approach will help to ensure we execute on time and within agreed commitments.
  • 10% Agency selection & management – Helping us to on-board the right marketing/promotion agencies in our key markets and managing the relationship from pitch to execution.
  • 15% Budgeting & Planning. We seek to get co-investment for some activities. Having a well budgeted and transparent plan is important to getting good execution.

 

 

Summary of required experience & attributes

 

  • Must have previous experience within an Inhouse Marketing role
  • Must have International experience (e.g. EMEA)
  • Must be fluent in English
  • French language skills highly desirable
  • Experience with marketing agencies an advantage (as a client managing agencies or agency side as an account manager)
  • Structured project manager – able to manage several projects that might be running at different speeds and know when to prioritise each task
  • Previous experience in stakeholder management and coordination

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