CRM Executive

London

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Who are we?

We’re changing the way people send money abroad. We’re taking something complicated and making it simple. At WorldRemit, our people and our technology work together to create faster, easier and lower cost money transfers. We send to more than 145 countries around the world and have over 3 million happy customers – a number that’s growing every day.

Pushing boundaries isn’t easy, but we’re hoping to find the right people to join us on our way. If you’re a CRM Executive who’s itching for a fast-paced and dynamic role and have a burning desire to learn new skills, you could be just who we’re looking for.

The Team

Based in London, the CRM team leads the global customer communications strategy from planning to execution and plays a key role in implementing WorldRemit’s CX strategy. We are responsible for driving KPIs across the customer lifecycle – activation, retention and loyalty, and we work across a range of channels - email marketing, social media, push notifications, and SMS.

We’re a tight-knit energetic team, committed to delivering best in class experience to our customers around the world.


The Role

We are on the lookout for a commercially-driven CRM Executive to help shape our CRM strategy.

You will support the CRM Manager in planning and delivering customer communications across the channel mix and lifecycle, data management, reporting and analysing results, championing a test and learn culture, and ensuring the customer is at the heart of everything we do.

You will work closely with the global team to deliver a best in class customer journey.

Key Responsibilities:

  • Developing customer lifecycle campaigns and automated programmes
  • Regular reporting, escalating issues in a timely manner and working with relevant teams to resolve them
  • Ensuring customer communications and journeys are up to date
  • Reviewing current customer marketing activities and implementing commercially-driven improvements and optimisation testing
  • Working with the wider operations team on developing regular product updates to our customers
  • Working with the wider CRM team on seasonal marketing campaigns
  • Working with the Design and Content team on briefing in and developing high standard creatives and content for the different channels
  • Working with third parties such as Movable Ink in implementing innovative email creative and managing existing inventory
  • Building and testing segments, using an internal database (SQL) and our ESP
  • Building emails, social media campaigns, push notifications, and occasionally SMS campaigns using our ESP
  • Working with customer service on customer requests and queries
  • Upholding a high standard in reviewing and finalising customer facing communications
  • Other duties as required

What you'll need to succeed in this role:

  • An inquisitive mind
  • Experience in CRM, preferably 2+ years
  • Experience creating, testing and reporting on automated lifecycle programmes
  • MS Office skills - Excel, PowerPoint
  • Basic SQL skills
  • Strong English written style is required, additional languages are a plus
  • Broad understanding of the marketing channel mix
  • Experience with a multi-channel CRM platform
  • Ability to interpret results and derive actionable insights
  • Comfortable with multitasking and shifting priorities in fast-paced environment
  • Personable, collaborative and flexible approach
  • Strong attention to detail
  • Ability to work across a range of disciplines from data and analysis through to creative and copywriting

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